Don't jump on the bandwagon
If you are just getting into the arena, it is a terrible idea to simply copy successful apps like those by slide and rockyou. While you will probably find some success, it will not be very measurable. The boom is over, and market stabilization is on the way. If you have not yet done so, read The State of the Facebook Platform. While I do not think the demise of Facebook Apps is near, I do think the excitement is fizzling for Facebook. And MySpace has had its day.
Start thinking globally
If it is reach you want, start looking at hi5. Hi5 has over 80 million registered users and more than 40 million monthly uniques. Their population is only 15% US, with a strong 30% from South America. The hi5 application API just opened up less than a couple months ago.
Or, start thinking small
Many smaller social networks are setting up their own OpenSocial API's to allow for applications. Expect Linked-In to release their API any day now. Over the next year, I expect the number of social networks with OpenSocial API's to be at least four times the number it is now.
Generally, the more specialized your audience is, the higher the CPC and eCPM. In other words, get excited if HGTV setups up an OpenSocial API.
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